Small New Year’s Resolutions for Your Association or Member Group
Whether you’re a million-dollar Association growing or just starting out, setting clear goals is crucial for success in any industry. Setting small New Year’s resolutions is a great way to kick-start positive change within your association. These few resolutions can be easily implemented and can help strengthen your association overall. This blog post will go over 7 successful New Year’s resolutions that can be easily implemented to enact growth for nonprofit associations.
Try using popular goal-setting techniques such as S.M.A.R.T. goal setting and OKRs and strategically setting goals. Tech behemoths like Google commonly use methods with measurable goals and outcomes. What are the objectives, and what results are you looking to achieve?
Example of how to correctly write resolutions with clear outcomes:
Objective 1: Increase Member Engagement
Set specific goals with measurable outcomes, for example, Increase attendance at the annual conference by 20% compared to last year, achieve a 25% increase in social media interactions (likes, comments, shares) across association platforms, Launch a member feedback survey with a 75% response rate.
Here are 7 different New Year’s Resolutions you can Implement to grow your Nonprofit Association.
1. Improve Member Communication: Push to enhance member communication and engagement, consistently use social media and email to push more assertive communication, leading to better engagement.
2. Enhance Digital Presence: In today’s online world, ensuring your association has a strong online presence is essential through a strong social media presence, SEO, and more engaging content.
3. Increase Networking Opportunities: Organize at least one event per month. Host Zoom meetings or in-person events in which your members and partners can network and communicate, enabling engagement, new partnerships, and growth.
4. Support Diversity, Equity, and Inclusion (DEI) Initiatives: Follow DEI initiatives. These could include new guidelines for DEI, open workshops, guest speakers, and opportunities for members to learn more about inclusion and diversity.
5. Focus on Staff Development: Remember that a stronger staff leads to a stronger association. Invest in your staff by providing professional development through training, conferences, and workshops.
6. Host More Member-Driven Content: Encourage members to contribute content. Give your members a platform to be leaders in your community, encouraging conversation and growth. Members can provide articles, webinars, videos, and more.
7. Focus on Sustainability: Start implementing small initiatives like reducing paper waste, encouraging digital communication, and striving to be eco-friendly in every way your association can. This is great for the world and helps build a strong, trustworthy reputation.
By setting smaller resolutions with clear goals, your association will grow, increasing the strength between membership and the association, driving community engagement, improving communication, and enhancing member benefits. Pick one or two of these 7 New Year’s goals to focus on and strengthen your nonprofit association. What will your members get out of your association in 2025?
