Now more than ever, member groups and associations need to stay on top of the latest trends to remain vital and attract (and retain!) members. This includes not only being aware of accessibility, technology, and generational shifts that can impact their memberships but creating forward-thinking plans and implementing them.
And with more Gen Z’s entering the workforce (they make up 13%, and that number is growing), not to mention the swath of baby boomers retiring, your association must continue to grow and evolve.
In this article, we’ll take a look at some of the trends shaping associations in 2023.
Better Onboarding
As associations and member groups look to the future, they should be investing more in onboarding and acclimating new members. This is especially important for younger generations who are accustomed to digital-first experiences. Associations need to create compelling experiences that introduce members to the organization’s values, goals, structure, and activities — while also providing resources to help them get up to speed quickly. This might include webinars, member forums, or tutorials. It can also be helpful to create a buddy system by pairing new members with existing members. By investing in onboarding, associations can ensure that new members feel welcomed and engaged from the very start.
Accessibility
Accessibility will continue to be an important trend in 2023. With the number of people living with disabilities using the internet growing, (the WHO estimates 16% of the global population) organizations must ensure accessibility levels meet current standards. This means creating websites and materials that are easy to use on any device — including those used by visually impaired or hearing-impaired users. In addition, associations and member groups should consider accessibility in physical events and spaces, such as ensuring there are ramps or elevators for people with limited mobility. By embracing accessibility, organizations can ensure that members of all abilities have a positive experience.
DEI Focus
A commitment to diversity, equity, and inclusivity is vital to attract new and diverse members. Associations want to ensure that all members — regardless of gender, race, ethnicity, sexual orientation, or other identities — feel welcomed and included in the organization’s mission. This could mean implementing accessibility practices, as mentioned above, but also creating intentional programming that celebrates different cultures and backgrounds and creating a DEI guide. Associations should also ensure that they have representation from a variety of perspectives on governing bodies and committees — so no one is left out or unheard. By embracing diversity, equity, and inclusivity, associations can create an environment where all members feel respected and heard.
Virtual Events
Virtual events are here to stay in 2023 — and with good reason! They’re efficient, flexible and allow members to participate without friction. Associations can quickly reach a broad range of members by hosting virtual conferences, webinars and workshops. You can also create virtual events tailored to each member group’s specific interests and needs. Additionally, virtual events are economical and cost-effective — so associations can maximize their budget while still providing meaningful benefits to their members. With the advantages of virtual events, it’s no surprise that they’re a popular choice for many member groups.
Networking
Online networking continues to be important for associations and member groups. As younger generations join the ranks of members, they come with different expectations — one of which is accessibility to online networking opportunities. They want to connect with other members quickly and easily, both within the organization and outside it. To meet this demand, associations must create avenues for these connections through their digital platforms — such as social media pages or group chats — so that members can share ideas, collaborate on projects, ask questions, or get to know each other better.
While online networking is popular, your association should also offer in-person networking. This can be done through events such as conferences or seminars and smaller local meetups where members can network in more casual settings. These events are a great way for members to build relationships and learn from one another — they’re also essential for helping new members feel welcomed and included within the organization’s mission. By providing these kinds of networking opportunities, members can create authentic connections.
Good UX
Obviously, websites aren’t new to 2023. But members are expecting more these days. Your association needs a modern website and user experience combining advanced functionality with good design.
With these strategies in place, organizations can appeal to new members while also retaining existing ones — helping them reach their goals for 2023 and beyond. Contact us today if you’re interested in finding out how AMO can take your association to the next level.