The NC Sweet Potato Commission needed a platform that both promoted the industry and streamlined member operations.
The North Carolina Sweet Potato Commission serves as the promotional organization for North Carolina sweet potato growers, connecting consumers with the state’s signature agricultural product while managing a complex membership of growers, industry partners, and stakeholders.
As the leading sweet potato producing state in the nation, the Commission needed a comprehensive digital solution that could engage consumers while providing robust membership management tools for their grower community.
Our Partnership Approach
- Member Management & Portal
- Dues Processing & Financial Tracking
- Event Registration System
- Board & Committee Management
- Document & Communication Hub
The Challenge:
The NC Sweet Potato Commission faced dual operational challenges that required both robust membership management and sophisticated public engagement capabilities. Their existing platform couldn’t handle the complexity of managing grower memberships while simultaneously promoting sweet potatoes to consumers through seasonal campaigns and recipe discovery.
Our Approach
The AMO and ArcStone partnership delivered a comprehensive dual-platform solution that seamlessly integrates robust membership management with sophisticated consumer engagement tools.
AMO Platform Implementation:
- Member Portal: Grower members access dues payment, meeting schedules, board communications, and exclusive industry resources through a dedicated member center
- Financial Management: Automated dues collection, payment tracking, and financial reporting streamlines Commission operations
- Governance Tools: Board meeting coordination, committee management, and secure document sharing improves organizational efficiency
- Communication Hub: Targeted announcements, crisis management protocols, and member-to-member networking capabilities
WordPress-AMO Integration: The ArcStone-designed consumer website integrates seamlessly with AMO’s membership backend, ensuring consistent branding and unified data management while serving both public and member audiences.
Partnership Success
The NC Sweet Potato Commission now operates with a modern, integrated platform that successfully balances member operations with consumer engagement. AMO’s comprehensive membership management eliminates administrative burden while ArcStone’s WordPress expertise ensures effective consumer outreach.
This dual-platform approach has enhanced both member satisfaction and public promotion capabilities, positioning the Commission for continued growth in North Carolina’s agricultural leadership.
