AMO streamlined APTI’s membership operations and modernized their digital presence for a global psychology organization.
The Association for Psychological Type International (APTI) is a global nonprofit organization dedicated to the understanding and application of psychological type theory. As an international membership organization serving psychology professionals worldwide, they advance the ethical use of type instruments while fostering professional growth and community connection.
APTI needed to modernize both their membership operations and digital presence to better serve a new generation of professionals while maintaining their established credibility in the psychology field. The organization was struggling with manual membership processes, outdated technology, and a website that failed to engage younger professionals entering the field.
Our Partnership Approach
- Member Management & Portal
- Dues Processing & Financial Tracking
- Event Registration System
- Board & Committee Management
- Document & Communication Hub
The Challenge:
APTI’s past AMS system was creating significant operational burdens and member experience issues. Their membership processes required extensive staff time for dues collection, event management, and member communications. Their organization was also unable to receive timely customer support with their past AMS.
Our Approach
AMO partnered with ArcStone to deliver a comprehensive solution that addressed both APTI’s operational challenges and digital presence needs. This integrated approach leveraged AMO’s membership management platform alongside ArcStone’s custom WordPress development capabilities to create a seamless member experience.
AMO Platform Implementation:
- Membership Operations Transformation: AMO’s platform eliminated APTI’s manual processes by implementing automated dues collection, streamlined event registration, and comprehensive member self-service capabilities. The system was configured to handle APTI’s complex international membership structure while providing staff with powerful administrative tools.
- Digital Experience Modernization: ArcStone’s design team created a fresh visual identity that balanced professional credibility with contemporary appeal. The new website architecture prioritized user experience for APTI’s diverse global audience, creating clear pathways for members, prospects, and psychology professionals seeking resources.
- Technical Integration Excellence: The AMO WordPress plugin provided seamless integration between the membership platform and the redesigned website, ensuring members could access their profiles, pay dues, and register for events directly through the site. This eliminated the disconnected experience that previously frustrated both members and staff.
- Communication Hub: Targeted announcements and member-to-member networking capabilities
WordPress-AMO Integration: The ArcStone-designed consumer website integrates seamlessly with AMO’s membership backend, ensuring consistent branding and unified data management while serving both public and member audiences.
Partnership Success
APTI now operates as a modern, efficiently-managed international organization that successfully bridges their respected 30-year legacy with contemporary member expectations. The integrated AMO and ArcStone solution delivered measurable improvements across all key performance areas.
The new AMO backend system empowers APTI staff to independently manage member communications, process renewals, coordinate events, and generate reports without technical dependencies. This operational independence allows the organization to focus on advancing their mission rather than managing technology. APTI also now has access to an industry-leading support team, willing and happy to answer any question that might come up.
