The Association Insider
Exciting New AMO Event Features
Today, AMO launched two new event features: one popular request for member type based pricing, and a second new tool for unique email confirmation content based on registration options. Read on below for a walkthrough on how and when to use them! Activity based...
7 Tips to Write a Newsletter Your Members Will Actually Want to Read
Running an association is a complex but fulfilling job. Your task is to keep your members informed, interested, and active. There are numerous strategies you can use to accomplish this goal. Sending regular email newsletters is one of the best techniques and an...
6 Practical Ways to Engage and Retain Members
Guest Contributor: Kristin Savage Growing your associations’ membership is often among the top priorities. You’re aiming to make each new prospect a member and have them on board. Strategizing on how to do this should be your number one concern, followed by the...
Associations Management Online’s Bi-Weekly Webinar Series
Associations Management Online’s Bi-Weekly Webinar Series. Interested? Come check us out!
Learn How to Write a Press Release (Free Template Provided)
Press releases are a powerful way for your association or membership organization to be transparent and communicate with your audience. As our world becomes more and more digital, it's important to put down our devices and tap...
Using Remarketing to Improve Event Registrations
According to Google, 96% of website visitors leave sites without converting, and 49% typically visit two to four sites before making a purchase. If you're an association or member group that uses events to drive revenue to your bottom line, this statistic...
4 Tips To Run Successful Social Media Campaigns
Social media is a powerful tool that can help take your association's marketing to the next level. It is a great way to stay engaged with members and recruit new ones in the process. From Hootsuite's latest social media statistics blog, "3.48 billion...
AMO Mobile App First Look
As you may know, we are currently working on the development of a new AMO Mobile App with support from a number of our wonderful AMO customers. We want to share some of the exciting updates with you. Here is a first look at a working AMO mobile app prototype!...
Five Simple Things You Can Do to Jumpstart Your Digital Strategy
Most member groups and associations are run by volunteers and probably don’t have access to a marketing team ready to tackle a robust digital strategy. Sound familiar? If so, you know how crucial it is that you keep digital strategies simple...
The Benefits of Marketing Automation For Associations
Sometimes we're stuck doing mundane tasks that require a lot of manual work. For associations, that could involve something like sending follow-up emails to prospects. Follow-up emails take a lot of time and require tedious tracking, but it is essential to...
4 Ways to Generate Non-Dues Revenue for Your Association
For associations, the recurring revenue that comes from dues is invaluable. However, relying solely on those dues can be a costly mistake. In fact, on average, half of an association’s revenue comes from non-dues sources. That means if you haven’t found a...
Why Should Your Association Blog?
One of the most effective ways to build awareness online is through blogging. Blogging is a great way for your association to drive traffic to your website while enhancing engagement with members, moving prospects down the pipeline, and ultimately creating...
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