On Tuesday we wrote a post on the reasons members value your association. If you missed it, check it out here >> How Does Your Association Provide Value? Today, we’re investigating this topic further through an infographic from Abila. Specifically, what drives a member to join, when they’re most likely to join, and reasons for renewal or not. Empower your membership managers with this data to better predict trends and determine your focus.
Image Credit: Abila
Understanding member behavior is a crucial component to your member acquisition plan. Analyze your current database – what patterns do you notice? What vertical is most engaged?
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