Associations email members to promote upcoming events, share important association news, highlight new members or advertise the association newsletter. It’s important to stay in front of your members without bugging them too much and email is a great way to achieve both goals.
So you’ve taken the time to craft a beautiful, detailed, professional email – how can you ensure your investment isn’t wasted? What are some ways you can strategize your messaging, subject line and sent time to guarantee success?
Hubspot has a detailed infographic on optimizing your emails for better member engagement. It covers why email is a great marketing platform, how to get better open rates and shares creative optimizing tips that will put you ahead of the game! Check it out below:
Image Credit: HubSpot
Creating an optimized email takes practice.You have to know your market, when they open emails, and what kinds of messaging / subject line appeals to them. Analyze your metrics and try different strategies.
Not really sure where to begin? We’ve got your back! AMO’s parent company, ArcStone, has great content / digital strategist that know the ins and outs of optimization. To get in touch, just email me at aketcham@arcstone.com.
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