Content creation can be a huge part of your job. It takes hours to craft a great blog post, white paper or downloadable resource. As time-consuming as it is, this valuable content is essential to help members stay up to date on association news, help prospects decide if your group is the right fit and establish your organization as a credible source of knowledge in the industry.
If you’re not convinced you need a blog or a way to share content frequently, just check out this infographic from Orbit Media Studios. The numbers don’t lie.
Use these numbers to convince your board blogging is the right move. If you don’t have the bandwidth, consider hiring a freelancer to take care of some content creation. Not sure where to start? Check out our parent company, ArcStone, top tips to starting a successful blog or how we quadrupled web traffic in two years with just our blog.