Social media is a powerful tool that can help take your association’s marketing to the next level. It is a great way to stay engaged with members and recruit new ones in the process.

From Hootsuite’s latest social media statistics blog, “3.48 billion people now use social media. That’s an increase of 9% from last year. Put another way: 45% of the total world population are using social networks,” and “366 million new people started using social media in the past year. That’s more than a million new people joining social media every single day.”

This means there is a good chance your association audience is on social media. To help you get the most out of your social media strategy, here are four tips to help you run successful social media campaigns.

Being active on social media is only a piece of the strategy

Remember, being active on social media is only part of the strategy. A more integrated approach to marketing is usually the most effective way to help your bottom line. All of your marketing efforts should fit and work together in a comprehensive strategy – organic and paid, face-to-face events, referral partners, email campaigns, etc. If you need some ideas, check out our post on Five Simple Things You Can Do to Jumpstart Your Digital Strategy.

Identify the right platforms

Some of the most popular social media platforms include: Facebook, Twitter, YouTube, Instagram and LinkedIn. Identifying the right ones for your association is important in making sure you put your efforts in the right areas.

Facebook can help you communicate with existing and potential members. Share relevant information and let your audiences interact and engage while spreading awareness about your association and the value you offer.

YouTube is a great tool to reach younger audiences. Did you know on mobile alone, in an average week, YouTube reaches more adults 18+ during prime time than any cable network does.

LinkedIn is the perfect place to publish solid content and build credibility for your association. LinkedIn offers many community features that allow you to engage with people in your network to grow engagement and membership.

Define your goals and audiences

Before you start to post and interact on social media, you’ll first want to set goals and define audiences. Doing this helps you ensure you’re sharing relevant information with the right people. This also keeps you on track with your goals and what you’re trying to achieve.

Need some examples of social media goals to set? Here are a few: Increase website traffic by 50%, generate 2x as many new leads or increase non-dues revenue by 10%. Make sure the goals you set fall into the SMART framework: Specific, Measurable, Attainable, Relevant and Timely.

Promote your events and other association resources

Promoting your events is a great way to recruit attendees, build anticipation and engage your members. Encourage attendees to interact and share information live from the event. This will help keep people engaged and drive more awareness around your association. It’s also a great idea to share a recap after each event and encourage anyone who didn’t attend to come to the next one!

Don’t just stop at events! Your members are passionate about what you do, make sure to share information and encourage them to interact and share with their networks. You have the potential to reach many people through your social networks!

If you need help developing an integrated marketing plan, or putting your social media campaigns together. Call or e-mail us today to set up a free consultation, and let us show you how we can help.

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