“The price kept climbing.”
Wild Apricot’s base price is only the beginning. Once you add payment processing upgrades, advanced event features, and email marketing tools, your monthly bill looks nothing like what you signed up for.
AMO gives your association every feature, native WordPress integration, and a real human support team — all starting at $95/month. No tiers. No upgrade walls. No surprises.
Wild Apricot works — until it doesn’t. Here’s what we hear from directors who’ve made the switch to AMO.
Wild Apricot’s base price is only the beginning. Once you add payment processing upgrades, advanced event features, and email marketing tools, your monthly bill looks nothing like what you signed up for.
Wild Apricot’s WordPress integration relies on third-party plugins that break on updates, create login confusion, and leave your site looking like two different products duct-taped together.
When something breaks before your annual event, documentation and chatbots aren’t enough. AMO’s support team is real humans who respond in under 2 hours and already know your setup.
Not every feature comparison is honest. This one is.
| Feature | AMO | Wild Apricot |
|---|---|---|
| Native WordPress Integration | Proprietary Plugin | 3rd Party Only |
| All Features at Every Price Tier | Yes — Always | Tiered / Gated |
| Personal Onboarding & Training | 4 Live Sessions | Self-Service Docs |
| Implementation Timeline | 2–4 Weeks | DIY / Variable |
| Human Support — Not Tickets | <2 hr Real Human | Ticket Queue |
| Event Management Included | Full Module | Plan Dependent |
| Automated Dues & Renewals | Full Automation | Limited Tiers |
| B Corp / Mission-Driven | Certified B Corp | Investor-Backed |
| Starting Monthly Price | $95/mo | $60–$750/mo + required add-ons |
AMO’s pricing is contact-based — as your membership grows, your price scales predictably. Every plan includes all 17 modules from day one.
Association Management Online
All 17 modules included at every price point
For Comparison
True cost often 2–4× higher after required add-ons
We began looking for a better way to capture, house and track our membership and their dues. Data that once took weeks to sort and verify, now happens with a few simple key strokes!
The AMO software is user-friendly, easy to learn, and can essentially be used out of the box. The software is robust and has a lot of features including custom fields for tracking information specific to your organization.
AMO’s support team is outstanding. Working in a two person office, time is precious to us and when we get in a pinch, their team is there to offer a solution in a timely manner.
Most associations fear switching because of data migration and retraining. AMO eliminates both concerns with a proven 2–4 week process.
Your dedicated onboarding specialist learns your association’s structure, membership types, dues schedule, and event calendar before configuring anything.
We configure AMO to match your existing dues structure, import your member database, and set up your WordPress integration — you don’t touch a spreadsheet.
Your entire admin team attends four recorded sessions covering member management, dues, events, and website functionality. No attendee limits.
Your association goes live with your specialist on standby. Ongoing email support and 30-minute check-ins are free indefinitely.
AMO — 2 to 4 Weeks
Wild Apricot — Self-Service
AMO’s $1,995 onboarding fee covers all training, configuration, and migration support. Wild Apricot’s DIY model means your staff time is the real hidden cost.
No sales scripts. No pressure. Just a live walkthrough of AMO configured for your association’s specific needs — dues structure, event setup, and WordPress integration included.