As our world continues to become more digital, keeping up with the trends can be exhausting. For association’s that means managing a modern and functional website, having a great social media presence, curating an optimized blog and establishing a solid SEO strategy that increases visibility.
To keep up with the times, try and follow a few different marketing blogs or companies. Take time each week to read up on the latest trends and strategies and see if it makes sense to incorporate them into your own system. Here at AMO and ArcStone, we bookmark the CRM giant, HubSpot. They share insightful articles on marketing, sales, and technology every single day. They have a myriad of contributors so no article is the same. Check them out here.
Recently, HubSpot shared an infographic from Search Engine Journal, on the state of digital marketing in 2017. Search Engine Journal surveyed “over 200 industry professionals” to find out where digital marketers focused their efforts and budget. It’s jam packed with great info and easy to digest. Check it out below:
Source: HubSpot