Do you ever feel like you’re running on empty? Many association leaders struggle to balance all of their duties. With responsibilities ranging from database management, event organization, accounting, application processing, customer service, and initiating member programs, there’s just not enough time in the day.
If you read our post yesterday, we talked about how technology can make you more efficient. It can automate workflows, enhance your marketing campaigns and free you up for more important tasks. However, if you’re only adding hours on to your to-do list to manage the technology, it may be time to drop a service. Same can be said for member programs that aren’t making money, engaging members, or are simply outdated. Retiring a program or service doesn’t mean you’ve failed – it just means there’s room for growth in another direction.
How to drop a member initiative
Removing any member based project seems counterintuitive, right? The members are the reason for your association. But, as times change and associations evolve, some programs that used to excel simply don’t relate anymore.
Think through your own programs, events and member initiatives. Look at the numbers. If the ROI has steadily decreased over the last 2-3 years, it may be time to pull the plug. If you feel that particular program is appreciated by members but isn’t making money or worse, is actually causing you financial instability, think about ways to rework the program. Maybe up the fee or remove the most expensive component.
How to drop a tech service
There’s truly an app for everything these days, promised to make your life easier and your bottom line bigger. But when does it become too much? If you’re spending more time managing the applications rather than using them, it’s time to drop a service. Make a list and rank each app by usage metrics and price. Prioritize your top 5 or 10 and eliminate the rest. You can always redownload the app if you need it in the future.
How to get the boards approval to remove a service or program
As association managers, your in the nitty-gritty of programming and association technology all day. You can see the inefficiencies and wasted money. However, your board members, who see everything from 10,000 ft vantage point probably don’t realize this. Help them understand the issues by presenting analytics and member feedback. If a majority of members express disinterest or frustration with a certain tool, it’s time to retire it.
Take a step back from your work every quarter and make sure the tools you’re using and the programs you’re implementing are still useful and showing a good ROI. If not, let them go and move forward with a cleaner toolkit.