Managing your members can feel overwhelming, but with the right tools and strategies in place, member management doesn’t have to be a headache. Your organization is unique and your association management software (AMS) needs to be able to adapt to your business. Once you’ve found the right AMS, there are still things you can do to guarantee your members have a great experience and find value in your organization.
Here are some strategies to successfully manage your members:
Clean up your member data
The AMO Member Center makes it easy to manage your member database because the members have access to manage their personal information. AMO’s automated enrollment process also captures the new member’s information, reducing the likelihood of errors. However, even with these helpful tools, it’s important to review your membership annually to remove anyone whose membership has lapsed.
Use reporting to track how you’re doing
By regularly reviewing reports on your membership activity you gain a clear view to the success of your organization. Data doesn’t lie, so you’ll know quickly where you need to make adjustments or improvements. AMO’s easy to use reporting tool can track dues, events and membership and it offers polls and surveys so you can reach out directly to your member base for information.
Track member engagement
One of the best ways to know your successfully serving your members is to track their engagement. This will give you an idea of where your organization is gaining the most traction with members and where you might need improvement. By using your AMS to learn more about your members, you can suggest groups for them to join or educational opportunities that they might be interested in. By showcasing the value of your organization, you will retain members and gain new ones.
Always personalize your member interactions
By addressing your members by name, you’ll make them feel special and feel like they’re part of a welcoming community. Another way to personalize your communications is to reach out to members according to their membership, whether they’re part of committees or groups. The AMO messaging platform lets you create segments based on interests, events and the type of membership they have. By segmenting your communications you’ll ensure that your members get the information that’s valuable to them.
Remember to thank your members
Your members may have many associations or organizations to choose from, so thank them for being part of yours! By making your members feel appreciated for paying their dues, renewing their membership or taking part in an event, you’ll be rewarded with loyalty and appreciation in return.
If you’re interested in learning more about how AMO can help you manage your association members, schedule a call or sign up for a free trial today!