The Association Insider

Top Tips to Help You Recruit Volunteers to Your Association

by Chris Erickson | Nov 14, 2018 | Association Marketing, Growing Your Membership

How can my association recruit more volunteers? Considering many groups only have a few paid staff and rely heavily on volunteers and members to operate, recruiting is essential. It can also be a difficult process. To help out, we put together a short list of tips to...

4 Recruiting Strategies for Attracting Multigenerational Members to Your Association

by Chris Erickson | Nov 12, 2018 | Growing Your Membership

Like many other types of organizations, associations have shifted their focus to attracting the much-coveted millennial demographic. Younger members are the future of associations, from the board members who will lead your group into the next decade to the...

Association Strategies: Recruiting and Retaining Millennials

by Lisa Hirst Carnes | Oct 27, 2018 | Association Marketing

According to the Pew Research Center, millennials surpassed other generations in the labor force back in 2016. With more baby boomers retiring, millennials are looking for ways to accelerate their own career development. We all know that professional associations are...

5 Strategies for Successful Member Management

by Lisa Hirst Carnes | Jun 19, 2018 | Growing Your Membership

Managing your members can feel overwhelming, but with the right tools and strategies in place, member management doesn’t have to be a headache. Your organization is unique and your association management software (AMS) needs to be able to adapt to your business. Once you’ve found the right AMS, there are still things you can do to guarantee your members have a great experience and find value in your organization.

How Software Can Help You Manage Your Non-Profit

by David Carnes | May 25, 2018 | Administrative Management

Your non-profit organization is unique and what and how you offer services to your members is unique as well. You may offer a newsletter subscription, events or workshops, discounts on products and services or special gifts. It can be challenging to manage all this...

Association Management Software Simplifies Member Management

by Annie Ketcham | Mar 23, 2018 | Why you Need a Member Management System

Finding and using the right association management software (AMS) is the first step toward automating member management and the time-consuming tasks related to managing your members. If you’re not using an AMS to manage your membership, you’re likely using several...

How to Cultivate a Great Association Team [Infographic From Weekdone]

by Annie Ketcham | Feb 27, 2018 | Administrative Management

Yesterday we shared a post on ways to boost your association's membership sales just in time for Spring. If you missed it, check it out here. A new season is right around the corner and with a new season comes big events, new member...

How To Jump Start Your Association’s Membership Sales

by Annie Ketcham | Feb 26, 2018 | Growing Your Membership

As we head into the last week of February, it's a good time to reevaluate your New Year's goals. Around this time, either your resolutions have prevailed, flopped, or maybe, they're collecting dust in that new planner you bought with such gusto...

How to Create Unique Member Benefits

by Annie Ketcham | Feb 23, 2018 | Growing Your Membership

Every association offers similar benefits. Access to special resources, discounts on event tickets, professional networking, a diverse library of documents, a robust membership directory and more. While these items are an important part of your...

Member Networking Events: How To Make Them Worthwhile and Engaging

by Annie Ketcham | Feb 21, 2018 | Event Planning Tools

Last night I attended an event hosted by MPLS MadWomen called Female Pioneers. This event was inspired by women who are breaking the glass ceiling in their industry. The audience heard from a panel of five women about what it meant to be a...

The State of Press Releases in 2018 + How To Write One

by Annie Ketcham | Feb 20, 2018 | Administrative Management, Association Marketing

Here on the Association Insider, we talk a lot about ways to create content that resonates with your members. Whether that's on your social media channels, through a post on your blog, or an article in your monthly newsletter, there are so many unique ways...

How to Plan for Problems at Your Next Big Event

by Annie Ketcham | Feb 19, 2018 | Event Planning Tools

According to The Farmer's Almanac, America's most celebrated groundhog, Punxsutawney Phil, just predicted six more weeks of frigid winter. Fortunately, the AMO team is used to cold winters and blustery conditions as we live in the frozen tundra...

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Latest Posts

Five Simple Things You Can Do to Jumpstart Your Digital Strategy

Most member groups and associations are run by volunteers and probably don’t have access to a marketing team ready to tackle a robust digital strategy. Sound familiar? If so, you know how crucial it is that you keep digital strategies simple...

The Benefits of Marketing Automation For Associations

Sometimes we're stuck doing mundane tasks that require a lot of manual work. For associations, that could involve something like sending follow-up emails to prospects. Follow-up emails take a lot of time and require tedious tracking, but it is essential to...

4 Ways to Generate Non-Dues Revenue for Your Association

For associations, the recurring revenue that comes from dues is invaluable. However, relying solely on those dues can be a costly mistake. In fact, on average, half of an association’s revenue comes from non-dues sources. That means if you haven’t found a...

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