by Chris Erickson | Feb 18, 2019 | Association Marketing, Association Revenue Management, Growing Your Membership
For associations, the recurring revenue that comes from dues is invaluable. However, relying solely on those dues can be a costly mistake. In fact, on average, half of an association’s revenue comes from non-dues sources. That means if you haven’t found a way to... 
by Chris Erickson | Jan 17, 2019 | Association Marketing, Growing Your Membership, Leadership
One of the most effective ways to build awareness online is through blogging. Blogging is a great way for your association to drive traffic to your website while enhancing engagement with members, moving prospects down the pipeline, and ultimately creating more... 
by Chris Erickson | Jan 9, 2019 | Association Marketing, Leadership
Social media and the digital world of marketing, in general, continue to be more and more effective every year. All social media platforms put together account for more than the entire US population. That’s billions of potential members for your association. If you... 
by Chris Erickson | Dec 31, 2018 | Association Marketing, Leadership
Does Your Association Need a New Website? How Do You Know? An informative, professional website is vital to the success of any organization. Creating a website is only the first step. To make sure it stays relevant, you’ll need to regularly reevaluate it and make... 
by Chris Erickson | Dec 5, 2018 | Association Marketing, Growing Your Membership
It can be easy for your marketing efforts to get stale, especially if you fail to keep your target audience in mind. To avoid becoming stagnant, top marketers use something called buyer personas, which help to connect them with their particular audience. There’s an...