According to Google, 96% of website visitors leave sites without converting, and 49% typically visit two to four sites before making a purchase. If you’re an association or member group that uses events to drive revenue to your bottom line, this statistic can...
Social media is a powerful tool that can help take your association’s marketing to the next level. It is a great way to stay engaged with members and recruit new ones in the process. From Hootsuite’s latest social media statistics blog, “3.48 billion...
As you may know, we are currently working on the development of a new AMO Mobile App with support from a number of our wonderful AMO customers. We want to share some of the exciting updates with you. Here is a first look at a working AMO mobile app prototype!...
Most member groups and associations are run by volunteers and probably don’t have access to a marketing team ready to tackle a robust digital strategy. Sound familiar? If so, you know how crucial it is that you keep digital strategies simple and easy to execute. The...
Sometimes we’re stuck doing mundane tasks that require a lot of manual work. For associations, that could involve something like sending follow-up emails to prospects. Follow-up emails take a lot of time and require tedious tracking, but it is essential to...
