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Search Engine Marketing

Increase quality traffic to your site

Internet marketing covers a large swath of strategies, from SEO (search engine optimization to paid search, from viral marketing to blogging, and much more. We can help you devise an Internet marketing strategy tailored to your company’s objectives without breaking your budget. Here’s a taste of what we offer:

Web Analytics
Search Engine Optimization
Social Media
Reputation Management
Blogging and Content Syndication
Pay-Per-Click
Paid Inclusion
Internet Marketing Consulting

Web Analytics

Analyzing your site traffic and intelligently responding is critical. Web analytics allows you to track the number of visitors, where they’re clicking, and how long they stay. This information illuminates the functional areas of your website — showing what works well and what’s falling short. We use a number of analytical tools depending on your needs and budget, including Google Analytics and ClickTracks.

Web Analytics

Analyzing your site traffic and intelligently responding is critical. Web analytics allows you to track the number of visitors, where they’re clicking, and how long they stay. This information illuminates the functional areas of your website — showing what works well and what’s falling short. We use a number of analytical tools depending on your needs and budget.

Search Marketing Consulting

ArcStone offers two effective and easy to understand search marketing consulting packages. The Search Marketing Foundation, a three-month starter package to get your site on the right track and The 12-Month Search Marketing Campaign to drive traffic and guarantee results. Our Search Marketing Strategists will do extensive keyword and competitor analysis to determine which Search Marketing strategy will best suit your needs. From there we can begin improving your site using:

  • Information architecture
  • Content optimization
  • Link building
  • Results-oriented tracking and analytics
  • Review
  • Ongoing refinement
  • Keyword-Oriented Copywriting

Social Media Campaign Creation & Management

Social Media is not an “if” any more but a “how.” ArcStone can create a strategy that utilizes social media and helps leverage your brand online. We will:

  • Create custom social media profiles that are consistent with your brand & company image.
  • Devise a strategy complete with clear objectives for your campaigns.
  • Provide social media training to your personnel, if necessary.
  • Make content updates and write and post messaging.

Reputation Management

You’ve worked hard to promote your business online. Don’t let a couple of bad reviews ruin your reputation.

  • Track what people are saying about your company online.
  • Counteract negative reviews.

Blogging and Content Syndication

By giving away relevant and useful information on a regular basis on a blog, you can establish yourself as an expert, and that in turn gives you selling power. Here are just a few reasons to start blogging:

  • Adding your blog to blog indexes and directories will give visitors more ways to find you or your company.
  • You can use your blog to backlink to your various products or services on your main website.
  • Visitors can engage in a dialogue with other visitors through comments.
  • Blogging is a good vehicle to syndicate your content across the web. If you build an RSS feed into your blog, your content can be automatically pushed out other areas of the web, while still linking back to your company.

Pay-Per-Click Advertising Campaigns

A pay-per-click (PPC) campaign generates traffic to a web site and improves natural search results. Once a pay-per-click ad is placed, each ad’s performance is carefully monitored, enabling ArcStone make adjustments over time that will generate maximum results. ArcStone currently uses two Pay-Per-Click programs:

  • Google Adwords
  • Yahoo Search Marketing (formerly Overture)

Paid Inclusion

Paid inclusion is basically advertising directly on a site — usually done via negotiation with the site owner or network. These ads must be managed by tracking click-throughs and conversions to make sure that the advertising is working. This work requires some technical expertise to track the data, set-up the database and run the reporting. We can take care of this for you as part of your Internet and search engine marketing.

Internet Marketing Consulting

We offer a variety of packages ranging from multi-year campaigns to a one-time site audit and consultation. We are happy to take a look at your site and give you our impression, at no charge. We promise to be polite (and informative). Please contact us for more information.

Contact us to learn more about search engine optimization, search engine marketing, and internet marketing.

“I am thrilled with the functionality and ease of use of the AMO system and am equally appreciative of ArcStone’s client services. I have never worked with a web-techology group that is as responsive, meticulous and pleasant as the ArcStone team. I interviewed a half-dozen other companies before selecting ArcStone. When I compared, on paper, the functionalities and costs vs benefits, I was convinced that they were the right choice for me. After a little more than a year working with AMO and the ArcStone group, the results have exceeded my expectations. My association is small — approximately 275 members — but I think my data-management needs are similar to larger associations’. In addition, I needed a rather complex meetings-scheduling system which ArcStone custom-designed for us. It was affordable and works exactly as I had hoped. In addition to the above, one more remarkable characteristic of the ArcStone team is the enthusiasm with which they approach requests for changes and the speed with which they deliver them. They are also extremely helpful when it comes to offering solutions to new or unforeseen data-management needs. In truth, I cannot recommend ArcStone highly enough.”

-C. Lally, International Foodservice Editorial Council

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