As an association, it can be hard to maintain a steady flow of donations. Nonetheless try to increase them – especially in a less than sure economic climate. But there are some things you can do to not only encourage more donations but also make it even easier for your donors to give, by taking it all online.
Online fundraising isn’t the future – it’s the Now!
According to the 2013 Nonprofit eBenchmarks Study, online fundraising revenue increased by 21% for one-time gifts and a whopping 43% for monthly giving in 2012. This means that online fundraising isn’t just an idea for the future – it’s crucial to the success of your nonprofit right now.
But you already have a website and a Facebook page – what else do you need, right? How about a strategy to make it easy for them to give, for getting your donors to give regularly, to enable them to give on the go, and enlist them as ambassadors for your cause? Here are some tips that can help your non-profit move into the future, now.
Top Tips for Increasing Fundraising Donations
Celebrate your donors using a donor database
Keeping track of your donors in a database is a no-brainer. If you want to raise funds you’ve got to build relationships. Though one-time donations are still the most frequently given, they’re not the ideal. Just like any other industry, if you want to succeed you need repeat business. Set up a user-friendly database to help you keep donor information all in one place.
Now, you have a mailing list of qualified leads – people who not only believe in your cause but who’ve believed enough to give before. These are the people you should be celebrating, their “giving anniversaries” or their birthdays or inviting to your fundraisers, etc. Knowledge is power – wield it with a database.
Keep it simple and be bold
Once you have them on the hook, you don’t want them wiggling away. Don’t give your donors an excuse to leave you empty handed. Frustration with online transactions leave users abandoning their initial impulses and there’s nothing more frustrating than to go through a complicated online process in order to give away your hard-earned money.
Once you have people on your website, it’s important that you draw their attention – ask for what you need with bold, easy-to-read, can’t-miss-it, donate now buttons that lead to secure online donation forms. Be sure to include a simple, quick loading form for account creation, allowing them to login and make their next visit even easier.
We’re all familiar with the convenience of shopping from your desktop, sales from online shopping have grown 300 percent since the beginning of 2004 and according to Forrester Research’s U.S. Cross-Channel Retail Forecast, by 2017, 60% of all U.S. retail sales will involve the Internet in some way. This is why, if you haven’t started already, you need to be accepting donations via electronic payment methods like credit and debit cards.
Easy-to-use online donation software, makes it simple to use a laptop, tablet or smartphone at your next fundraiser to collect electronic donations, quickly and painlessly and electronic donation forms on your website, allow your visitors to give anytime, anywhere.
Giving Levels and auto-recurring donations
According to the research, suggesting giving amounts leads to increased average donations. Providing a handful of suggested donation options makes it easy for a donor to know what you need and how they can help, just remember to include the “other” box for the big fish donor that wants to make your day. Want to really take it next level, pair this strategy with a recurring donation checkbox and it’s a win/win.
Recurring monthly donations are the place to be. Every non-profit would love to be able to better forecast and plan their finances and grant funds allocations. Auto-recurring donations allow you to budget smarter because you know when they’ll be coming in. Best of all, your donors can sign up for the plan that’s right for them choosing the amount and weekly, monthly or yearly giving options.
Mobile usage is estimated to overtake desktop usage this year. This means your website needs to be responsive, most especially, donation forms. Use your site’s analytics to guide you towards your most high traffic pages and make sure those donation forms work seamlessly on all platforms and devices.
Make them feel secure
With recent database hacking scandals in the news, everyone’s worried about their information being compromised. Earn your donors’ trust by taking the appropriate precautions to ensure their information is secure. Showcase the logos of any security measures you’ve taken (Norton, Verisign, Sitelock, etc.) and give your donors peace of mind.