May 2nd, 2013 by yvang
Bloggers and writers are very busy, getting many press releases a day from publicists and others pitching their stories, but there is a way to be able to get a writer to notice you amongst all of the emails. Writers want to be the one that discovers the next big thing as much as you want them to write about you. The trick is to make it easy for them. How to do so? Simple, give them something significant to discover. Not so simple, how to send it them. Here are a few tricks to sending out a press pitch to a blogger.
Research before pitching – If you talk to any blogger, they’ll usually tell you that two of the worst things that you can do when writing an email are 1) send them an email that doesn’t have anything to do with their blog or a story they’ve already covered, and 2) compose a pitch that seems as if you’ve never read their blog.
A lot of press releases and pitches may get lost in a writer’s inbox, so be specific with your story pitch. Also, before approaching a blog, research. Catch up on their latest posts, read their “About” page and any information on what they may require when pitching. It’s also a good idea to mention a post they wrote that you may have liked.
Have a compelling subject line - Before anything, make sure your subject line is compelling. Instead of something such as “Dogs!” or “New Leashes,” try “New leash to change the way you walk your dog.”
Give the writer their story – Bloggers love it when you make their jobs easy. Although it’s okay to include information in a press release, give them their story within the first two sentences. That will keep them wanting to read on.
Allow enough lead time - A lot of people may think that a writer can churn out a piece in a day. That is false. To write something that is well-researched and significant, they need time. Send them your pitch with at least 4 to 6 weeks time before your deadline.
Other tips to keep in mind:
- Be polite and personable. Addressing the writer by name is always helpful.
- Email each writer at a time. Never mass email.
- No pitching via social networks (Facebook, Twitter, etc.)
- Be brief. Your goal is to share your story, pitch your product, and engage the writer in 1 to 2 paragraphs.
- Include a link to your website. The less work you make for the writer, the better.
- Include a link to some hi-res photos. Try not to attach files into an email unless it is absolutely necessary or they ask.
- Proofread and spell-check your message before sending.
- Send a follow-up email is you haven’t heard back after a week.
- If the writer features your story, send a follow-up thank you email.
Citation: Photo from courosa
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