The Association Insider

“Soft-projects”: How to use the end of workday slump to your advantage

“Soft-projects”: How to use the end of workday slump to your advantage

Picture this: 4pm rolls around and you’ve had multiple meetings, several long phone calls and have checked off big to-dos on company projects. You’re probably beginning to feel fatigued and lacking mental focus. Though this kind of fatigue is normal, Ebner suggest that rather than forcing yourself to complete complex tasks at this time of day, use this hour to finish to-dos that take minimal brain power and exertion – aka “soft projects”. So what are these “soft projects”? Ebner sat down with membership managers and consultants to discuss these simple to-dos.

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Are you losing out on potential members because of your complicated, time-consuming member application? 4 tips for a simpler form

Are you losing out on potential members because of your complicated, time-consuming member application? 4 tips for a simpler form

If someone wants to apply to your association, it is crucial to make that process as easy as possible. Display your application or information about membership on your homepage and on as many other relevant pages as possible so if an individual does choose to apply, they’ll know exactly where to go and what to do. Your application should simple, straight forward and quickly communicate what you need.

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Is your outdated website costing you money? 3 questions to prioritize the next steps

Is your outdated website costing you money? 3 questions to prioritize the next steps

When considering the top priorities of your association, having a functional and beautiful looking website is usually towards the top of your list. However, the high cost of a web redesign can deter many managers from taking action. When you weigh your budget with other important priorities, rebuilding your site often falls to the back burner. Have you thought about the ways a poorly functioning / looking website could be actually be costing you money? Consider these 3 questions to prioritize the next step.

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Steps to starting your associations marketing campaign

Steps to starting your associations marketing campaign

Day to day operations of managing your members, planning events, collecting dues, updating your website and more, can quickly occupy all your time, leaving little room to develop a successful marketing strategy. Though the daily responsibilities of managing your organization are important, establishing a thoughtful marketing plan is critical in promoting membership growth and increased revenue. See how we mapped out methods to an improved marketing campaign.

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4 tools for a more successful event

4 tools for a more successful event

Events are such an important component of an association’s connection to their members. They give members the opportunity to learn, network, and develop a sense of community. Events are also pertinent in growing your member base. Check out these 4 tools to planning and executing an event successfully.

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