As the world becomes more digital, breaking through the noise and showing that your association is a beneficial investment can be challenging. If you feel like your association is stagnant, or worse, actually decreasing in size and engagement, it may be time to rework your marketing strategy. And what better company to emulate than Apple?

Apple has been growing at a fast clip for the past decade. As they launch new products year after year, it’s essential they communicate these announcements with great marketing and advertising. To take a lesson from the tech giant and improve your own strategy, check out this infographic from The Website Group about the Top 10 Marketing Lessons from Apple.

Though you may not be able to keep up with Apple, you can learn a few lessons from their strategy and apply it to your own association. Need more help? Reach out to me personally and I’ll connect you with one of our digital strategists.