4 tools for a more successful event

Event Planning Tools
how-to-organize-successful-event

Events are such an important component of an association’s connection to their members. They give members the opportunity to learn, network, and develop a sense of community. Events are also pertinent in growing your member base. Not only do events nurture your current members but they also generate new ones. However, the planning and execution of a successful event can be challenging. See some strategies below:

1. Registration

Besides having relevant content to share and speakers to present, event attendance is critical to the success of your event. AMO’s event management module allows members to register so you know how many members will attend. You can tailor your registration process to fit numerous needs like early bird registration, discount codes, and member vs. non-member pricing. You can set capacity limits and make the registration activity required.

2. Custom Fields

Events can range in complexity and require various levels of data collection. Perhaps your monthly meeting caters lunch? Attach a custom field to your registration form that asks their meal preference. You can also use these custom fields to segment email lists and filter reports.

3. Messaging

AMO’s broadcast messaging system comes in handy in communicating to event attendees. As administrators, you can fire off a message to all attendees or have the ability to segment your list to only communicate with a specific group. If event information changes, like the time or place, you can quickly send an email to notify attendees.

4. Reporting

The reporting tool provides important metrics for evaluating your marketing efforts. Pull reports on event attendance that can be segmented by member vs. non-member and online vs. onsite registration. If you have an annual event, compare data from previous years to the present.

Check out all the features of the AMO event module in the support center.